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Perhaps a more sensible suggestion would be to take that £15million and properly market the Blast, reduce some of the ticket prices to make them family attractive and use some of that money to take some of the games off Sky and onto an FTA platform. Sure the Blast could do with a bit of a revamp, as with any product that is 15 years old (2 or 3 divisions perhaps as a starter for 10), but it simply shouldn’t be ignored that it is only part of English cricket that isn’t in decline.
Surely it’s better that than recklessly gambling the future of county cricket on a hunch? Unfortunately logic has famously never been something that influences the corridors of power at the ECB. All in on red please.
With or without free access on TV, it still requires a leap of faith to expect that English fans will flock so readily to Old Trafford or the Ageas Bowl as they do to the MCG or the Adelaide Oval. Moreover, unlike in Australia, there is the possibility of alienating the existing supporter of T20 cricket. Anecdotally there seems to be little chance that anyone living in Taunton is going to beetle up the motorway to Bristol to watch the new competition; but they would be there in numbers if Somerset were playing Gloucestershire. Likewise, Lancastrians are unlikely to cross the Pennines to watch a game at Headingley – if the ground is fit to be a host for the competition.
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